August 17, 2021
Digiday also recognized Bloomberg Media’s work with Wells Fargo with its Best Branded Content Series – B2B award. The series, The Way Ahead, told stories designed for entrepreneurs faced with a global pandemic, driven to invent their way to survival. It featured six Wells Fargo customers across a range of industries — from Zoom, a global technology company, to The Cheesecake Factory, a national restaurant chain, to Hong Lan, a family business built on connecting Vietnamese expats to their homeland.
Each posed the question: “How do we navigate our way to recovery?” Wells Fargo played a central role in the success of these customers responding to the Covid-19 crisis and accelerating transformations that strengthened their resilience and their businesses.
In another original use of data, the Salesforce Customer Centricity Index was recognized by the Native Advertising Awards in the Best Use of Data to Drive Advertising category. Salesforce and Bloomberg Media sought to develop a platform that goes beyond the subjective concept of customer-centricity by analyzing proprietary data from the Bloomberg Brand Health System to quantify and define what it means to be truly customer-centric in today’s environment.
The resulting Customer Centricity Index ranks the top 100 leaders in customer-centricity across 5 distinct sectors, enabling a deeper understanding around how different industries and brands are delivering on customer-centricity successfully – with brands like Bank of America, Starbucks, and AT&T making the list.
The original content series Defining Factors, a partnership with financial industry leader BlackRock, garnered top honors from The Native Advertising Awards with Gold in the category of Best Use of AFP Broadcast. The dynamic three-part video series follows BlackRock Head of Factor Investing Strategy Andrew Ang as he meets with cultural visionaries like restaurateur Danny Meyers, singer Idina Menzel and NBA coach Doc Rivers to uncover the factors of a great performance, a winning play and a strong investment portfolio.
JLL partnered with Bloomberg Green to raise its profile as a sustainability pioneer in its sector. As cities struggled under the weight of climate change and a global pandemic, JLL posed the question: “Can a real estate company save the planet?” The answer was Building City Resilience, which was named First Place Winner: Best Use of Native Advertising by INMA Global Media Awards. The campaign zeroed in on the idea that sustainable cities can offer a path forward in times of crisis and help drive the speed of post-pandemic recovery. The campaign seamlessly integrated JLL’s proprietary intelligence with that of Bloomberg, to create an unexpected look at the role of real estate.
“Bloomberg Media Studios helps our partners take advantage of the entire Bloomberg ecosystem, connecting them more powerfully with modern leaders,” said Bloomberg Media Global Chief Marketing Officer Anne Kawalerski. “That’s driven 80% growth in our business to date this year — and real impact for our clients.”