Products

Bloomberg’s industry unique Digital Ad Innovation group, a team of creatives, technologists and data scientists, continuously innovates to bring advertising partners powerful new connections with our audiences.
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TRIGR

An innovative new ad technology platform that allows partners to “trigger” the right brand message, in real-time, at the moment that matters most to their business. Capture your audiences’ attention on the Bloomberg network and off-site on Facebook, Twitter and Instagram.

B:Pop

Real-time content alignment opportunity captures the moment readers are most likely to engage and share by dynamically pairing a top trending story with a partner’s existing creative in a custom 300x600 unit.