Introducing “Inventing Possibilities,” Bloomberg Media’s New Global, Multi-Platform Subscription Ad Campaign

First digital advertising campaign targets Bloomberg Media’s growing audience of business professionals


Bloomberg Media today launched a new global, multi-platform ad campaign to promote its digital subscriptions for Titled, Inventing Possibilities, the campaign aims to establish Bloomberg Media’s trusted, data-driven global business news and insights as a pivotal resource for a multi-faceted, global business audience. The campaign positions as an innovative, business news brand that gives users the tools to “Invent their possibilities.”


The campaign is a reflection of the many new initiatives Bloomberg Media has recently launched to provide utility and help its audience deepen their knowledge across a range of topics, including new verticals such as Bloomberg Green, Bloomberg CityLab, Bloomberg Equality and Bloomberg Wealth.  Today’s leaders are looking for ways to advance both their professional and personal futures, and deepen their knowledge across a broader range of topics and Bloomberg Media delivers on those intellectual needs.

“The campaign launches at a moment of massive, global transformation, when rising and established leaders are looking for resources to help them navigate the fast-moving economic, political, technological and social trends worldwide,” said Lindsay Horrigan, General Manager of Subscriptions and Global Head of Consumer Marketing at Bloomberg Media. “Our premium journalism not only informs our audience, but also inspires action. Inventing Possibilities is about the way in which Bloomberg delivers insights to expand your perspective and uncover the possibilities of tomorrow.” 

“Our audience is a multifaceted, diverse generation of established and rising leaders who seek global perspectives as a way to better understand the world, especially now,” said Anne Kawlerski, Chief Marketing Officer, Bloomberg Media. “Our mission is to empower our audience and brand partners by providing the knowledge and connections they need to confidently make an impact on a rapidly-changing world. Inventing Possibilities is an encapsulation of who we are, who our audience is and our shared experiences.” 

The global campaign will be on digital and over-the-top streaming services and audio via podcasts, alongside mass amplification across social media. Available in the United States and Canada, United Kingdom, Hong Kong, Singapore and United Arab Emirates, the campaign will expand through the rest of 2020. Developed entirely in-house, the creative was produced by Bloomberg Media Studios. 

About Bloomberg Media

Bloomberg Media is a leading, global, multi-platform brand that provides decision-makers with timely news, analysis and intelligence on business, finance, technology, climate change, politics and more. Powered by a newsroom of over 2,700 journalists and analysts, it reaches influential audiences worldwide across every platform including digital, social, TV, radio, print and live events. Bloomberg Media is a division of Bloomberg LP. Visit for more information.