ad.apt story

What it is

ad.apt story engages Bloomberg audiences with content that inspires and informs – by aligning with select Bloomberg topics or showcasing custom brand narratives.

Flexible, versatile and accessible, the ad.apt system allows partners to achieve breakthrough connections using only a simple set of brand elements.

How it works

ad.apt puts Bloomberg’s design resources to work for you, delivering tailored solutions for the widest range of unique brand goals and capabilities.

ad.apt solutions extend brand assets across multi-dimensional functionalities effortlessly. A natively designed, component-based system assembles brand elements dynamically, flowing into any screen, on any device. Aspect-ratio-based sizes adjust responsively to each environment.

ad.apt delivers superior user experiences across a full spectrum of brand objectives, all of which can be used together to optimize impact — without additional lift.