ad.apt story

What it is

Drive branded visibility for article-based content. Strategically encourage audience interaction in environments where they’re actively engaging. May include: Bloomberg custom/editorial content or advertiser-supplied content.

How it works

Simple and streamlined build process allows brands to raise the bar without lifting a finger; partners simply supply a set of core brand assets and Bloomberg takes it from there.

Multi-article feature promotes deep-dive content experiences in topic-relevant environments.

Delivers 3.5x the average Interaction Rate as compared to Bloomberg’s IAB Benchmarks.