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What it is
A strategic way to amplify key messages. Bloomberg converts a brand’s Twitter, Instagram, Facebook or LinkedIn posts from their owned channels into mobile display ads that connect with key audiences across the Bloomberg ecosystem.
How it works
Simple and easy to execute; brands simply provide social post URLs and Bloomberg takes it from there.
The branded mobile ads are then integrated within the trusted Bloomberg editorial content environment.
Strategic exposure aligned to relevant content delivers impact and in-stream engagement as readers naturally scroll through mobile news.
Average 5x attention time versus Facebook (9-12 secs).