What it is

An innovative new ad technology platform that allows partners to “trigger” the right brand message, in real-time, at the moment that matters most to their business. Capture your audiences’ attention on the Bloomberg network and off-site on Facebook, Twitter and Instagram.

How it works

TRIGR turns market movements into an instant opportunity – whether your business jumps when gold rallies, benefits from a NASDAQ rise – or many other market variables.

Bloomberg custom-builds a set of data-driven “triggers” that allow brands to prepare for whatever comes next – with messaging and strategy tailored to engage.

When the right market conditions happen, TRIGR automatically activates, instantly connecting the audiences at the exact right time for your distinctive goals.

An initial client for Trigr, the insurance company Hiscox, is using it to promote its cyber security offering, according to Russ Findlay, chief marketing officer at Hiscox. Its ads show up when stocks related to that sector show volatility, suggesting activity and interest in the area.
Ad Age, August 11, 2017

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