What it is
TRIGR is Bloomberg’s cutting-edge ad technology platform that enables partners to “trigger” the right brand message, in real-time, at the moment that matters most to their business. Capture your audiences’ attention across the Bloomberg Digital network, Bloomberg Television and off-site on Facebook, Twitter and Instagram.
How it works
TRIGR provides a targeted opportunity to ensure brand campaigns are active when opportunity strikes — whether it’s a spike in news around a specific topic or market fluctuations such as stock or commodity prices.
In a highly collaborative process, Bloomberg works with partners to identify “triggers” and activation conditions. Then, using a combination of proprietary ad technology and a team of internal experts, ads are “triggered” when conditions are met.
TRIGR Markets activates brand ads when there are changes in the market against a specified stock, commodity, index and more, instantly connecting the audiences at the exact right time for your distinctive goals.
TRIGR News activates brand ads when there is an above-average increase in news articles published against a specific topic, organization, personality and more, allowing brands to ride newsworthy moments and themes.