What it is

A proprietary path to deeper engagement that allows partners to tell highly customizable brand stories via video or interactive creative assets in rich, responsive and premium ad experiences.

How it works

Highly customizable based on brand objectives, yet simple and streamlined to build on the back-end.

Responsive experience harnesses the same proprietary tech that powers Bloomberg editorial.

Fully interactive, multimedia functionality — at scale — delivers high-impact engagement across all of the different Bloomberg digital content environments.

Delivers 1.5X the average Interaction Rate and CTR, as compared to Bloomberg’s IAB benchmarks.