Risk and Resilience. Zurich partnered with Bloomberg Media Studios to produce an original, multiplatform program designed to publicize Zurich’s technology-led approach to helping companies respond to unpredictable environments.
A revealing metaphor
Bloomberg Media Studios leveraged Zurich’s deep connections in the world of professional golf to contextualize today’s rapid pace of innovation with resonant, compelling storytelling through the lens of “the greatest game.”
A passion for resilience
Bloomberg Media Studios developed a never-been-done-before interactive custom program exclusively for Zurich, using data and analytics to clearly define the planning, processes and preparation that increase resilience.
A growing partnership
The “Risk and Resilience” partnership program expanded on a successful, multiyear existing partnership between Zurich and Bloomberg Media that engages hard-to-reach C-suite audiences.