Recent Partnership


From London to Los Angeles to Cairo, the world’s largest cities are approaching “Day Zero”: the day the water taps run dry. But reducing daily water use from 500L to 50L can make a huge difference. “50L Home” galvanizes companies, policy makers, business leaders and communities around an achievable vision of sustainable urban water use, where innovation powers experiences that are extraordinary yet efficient. 

This dynamic campaign taps into Bloomberg’s industry expertise and proprietary data resources to illuminate the global water crisis and engage influential users in P&G’s commitment to making the most of the water we have.