As Amorepacific unveiled new corporate headquarters in Seoul, the company quickly made clear that the office building was anything but traditional. From integrated green spaces to radical reinterpretations of traditional architecture, the office strengthens the connection between nature and the city, the local community and the company, and between customers and employees.
Bloomberg developed a campaign across multiple touchpoints to reach Amorepacific’s desired audiences, from high-end luxury consumers to business leaders in beauty and retail. Through the lens of the company’s new HQ, we explored the company’s storied history of innovation brought to life through its stunning new offices.
