How does a science and technology company with thousands of products communicate its corporate purpose? “Improving Lives” reveals the motivations behind groundbreaking 3M inventions that make life safer, better and more sustainable. This compelling brand campaign introduces company experts such as Chief Science Officer Jayshree Seth, whose experience as a parent inspired the development of softer, more secure diaper tape, and Technical Director Cordell Hardy, whose team’s desire to keep people safe in the dark sparked advanced reflective materials used in firefighters’ coats, construction workers’ vests, running jackets and more.
By putting a human face on scientific innovation, the campaign showcases 3M as a company committed to solving problems that make a meaningful difference in people’s lives.
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