#Beyond100. BMW Group partnered with Bloomberg Media Studios to celebrate its pivotal 100th anniversary year with a future-focused custom series of 100 Q&A moments that tapped into the pioneering spirit, design and engineering behind the company’s mission to shape next-generation mobility.
#Beyond100 comprised 100 Q&A moments, including 39 interviews, 17 interactive infographics, 15 videos and 7 magazine spreads, produced with a distinct editorial voice by the Bloomberg Media Studios creative team – resulting in a unique multiplatform campaign that did not feel like traditional advertising.
#Beyond100 incorporated both Bloomberg data on such topics as electric vehicles and wireless power, and interviews with BMW Group’s management team, providing context and detail on the company’s revolutionary ideas.
Inspiring, resonant content both on Bloomberg Media properties and across an amplified social graph positioned BMW Group for leadership in its next 100 years.