#Beyond100. BMW Group partnered with Bloomberg Media Studios to celebrate its pivotal 100th anniversary year with a future-focused custom series of 100 Q&A moments that tapped into the pioneering spirit, design and engineering behind the company’s mission to shape next-generation mobility.
Campaign highlights
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Digital custom content effectiveness
#Beyond100 shifted brand perceptions, generated deep engagement and helped set a new bar for success with content scores well above the top benchmark.
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Achieving core objectives
Bloomberg Media’s custom campaign assessment measured significant shifts in attitudes toward the BMW brand – and dramatic changes in associations toward the innovative and futuristic.
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A characteristic response:
“BMW is a leader in the new age of technology and automobiles. They are leading a new revolution in using technology to make automobiles safer, cleaner and integrated in our daily lives.”