What makes a bottle of whiskey special? In this campaign, we helped establish the pedigree and historic nature of Diageo’s most limited release collections. Through a mix of interviews with whisky experts and brand ambassadors, we explore the unique legacy of each release.
Through custom videos, articles, and photography, the campaign dove into the stories behind some of the most exclusive bottles of whiskey in the world, with perspectives from those who help create them, auction them, and collect them.
