What are the defining characteristics of successful entrepreneurs driving change and progress across the globe? Bloomberg Media partnered with Credit Suisse to to answer this question and reveal the deeper meanings and cultural patterns around what drives entrepreneurialism around the world. Grounded in a multi-pronged study conducted by IPSOS Mori, the campaign included insights drawn from an academic review of more than 4,000 documents and one-on-one interviews with global entrepreneurs.
We produced tools and resources including an interactive quiz, white paper and a documentary film that raised awareness of Credit Suisse’s deep entrepreneurial heritage.