Bloomberg’s landmark study of Business Decision Makers reveals a surprising insight: nearly 80% of leaders believe purpose, not profit, is the key to success. “Quest for Better” brings this purpose to life through short films featuring a diverse selection of companies, from a research lab working on the world’s toughest diseases to a storage company using technology to streamline customers’ lives. The stories highlight the purpose that drives these companies and show how Wells Fargo shares that same purpose and supports their goals.
“Quest for Better” had a profound impact on Bloomberg’s C-suite audience. More than 85% of users took action to learn more about the bank, and a remarkable 20% reached out directly to a Wells Fargo banker.