For over 140 years, Audemars Piguet has been on the cutting edge of design and innovation. To put these often unconventional breakthroughs in horology in context for Bloomberg’s audience of affluent users, we mapped the influences and inspirations in Audemars Piguet’s boldest designs to historic moments in art and culture.
From the rise of Art Deco to the launch of the internet, we developed an interactive timeline that put the company’s latest innovations within its Code 11.59 collection in historic context. Across Terminal banners, first-of-its-kind Bloomberg TV “J-Bar” takeovers, and digital promotion, we reached luxury shoppers and horology enthusiasts alike.
