Ever Ahead. Bloomberg Media Studios built an integrated web, mobile, video and audio partnership with Porsche to dynamically tell the story of the new 911 through drivers whose individual expertise uniquely matched the model’s key attributes.
Authoritative drivers
Bloomberg Media Studios brought together a rocket scientist, a fighter jet test pilot and a concept car designer to race the new Porsche 911 on a high-performance track – connecting each driver’s expertise with the 911’s aerodynamics, engine and design.
Immersive environment
Bloomberg Radio broadcast live from the track on race day, kicking off a partnership that flowed into a dynamic web and mobile experience built by Bloomberg Media Studios, which incorporated custom video, animated storytelling and in-depth interviews with each driver.
Premium connections
The Bloomberg Media Studios team tapped into Bloomberg’s expert understanding of what drives influential, affluent audiences to create content that entertained and resonated with a highly qualified audience at scale.