Infodeck
Innovative rich media unit showcases your brand’s best assets in an interactive sequence.
Day Zero. For Optum, Bloomberg Media Studios created a digital-first film that followed the emotional journey of Patrick, a Delta airlines flight attendant in need of a liver transplant. Incorporating additional context via leading-edge interactive video, the program also included a partnership with two non-profit organizations that help transplant patients. Both the film and the philanthropic campaign were amplified across Bloomberg’s media universe and social platforms.
Innovative rich media unit showcases your brand’s best assets in an interactive sequence.
Mobile impact: ScrollView 250 and Scrollview 700 reveal a brand message as part of readers’ scrolling motion.
Cinematic video: Advertiser video appears in a dramatic view as readers scroll down the homepage, delivering full page video presence.