Infodeck
Innovative rich media unit showcases your brand’s best assets in an interactive sequence.
Day Zero. For Optum, Bloomberg Media Studios created a digital-first film that followed the emotional journey of Patrick, a Delta airlines flight attendant in need of a liver transplant. Incorporating additional context via leading-edge interactive video, the program also included a partnership with two non-profit organizations that help transplant patients. Both the film and the philanthropic campaign were amplified across Bloomberg’s media universe and social platforms.
Relevant products
ScrollView
Mobile impact: ScrollView 250 and Scrollview 700 reveal a brand message as part of readers’ scrolling motion.
Premiere
Cinematic video: Advertiser video appears in a dramatic view as readers scroll down the homepage, delivering full page video presence.
