“Day Zero” presents a model for compassionate health care as seen through the story of an organ transplant recipient named Patrick. This nine-minute film follows Patrick’s journey from despair to joy as he gets a second chance at life through Optum’s Center of Excellence program.
Riveted by the possibility that Patrick might not survive the average three-year wait for a new liver, users stayed engaged in his story from beginning to end. “Day Zero” became Bloomberg’s most-watched film ever, receiving awards and media coverage across the globe while strengthening Optum’s positioning as a leader of health care innovation among Bloomberg’s audience of business leaders and decision makers.
