Where does inspiration come from? For the legendary designers behind the elegant touches that make Bentley cars renowned the world over, inspiration happens at the intersection of cutting edge technology and artisanal materials. Through dynamic interview pages and an interactive timeline, this campaign showcases Bentley’s history of being on the forefront of design from 1919 to today.
Using proprietary data from Bloomberg AiQ, we uncovered the design and auto themes that resonated most strongly with our audience. Then, merging interviews with Bentley’s design team with custom photography and dynamic design, this campaign celebrated the company’s legacy of design while bringing to life the influences behind its latest models.