Live highlights from Bloomberg Media’s 2017 IAB NewFront

Powered by the largest news-gathering organization on the planet – more than 2,600 journalists and analysts reporting from 120 countries around the world – Bloomberg Media combines Pulitzer Prize-winning journalism with the speed and data only a technology company can deliver. Today, we’re showing what that means for audiences and advertising partners at our 2017 IAB Digital Content NewFront event, happening in New York and five more more you-are-there experiences at Bloomberg offices around the country. 

Read on for highlights from the event captured from Twitter as they happen, beginning at 3pm!