Media Industry Newsletter (MIN) announced its 2017 Award winners last week, honoring Bloomberg Media with two awards that point to a laser focus on producing excellent work for advertising partners.
The MIN Media People Award recognized Bloomberg Media’s marketing team in the Best Marketing Team category, citing the team’s creative and strategic use of proprietary data and technology across a global, multimedia custom content platform.
The team has consistently exceeded benchmarks to produce real results for partners, beating industry norms as measured by both our in-depth analytic suite and through custom proprietary surveys. Engagement time for Bloomberg’s custom content, for example, is almost twice the industry benchmark, building deep relationships between brands and Bloomberg’s uniquely valuable audiences and ultimately resulting in enviable renewal rates. – MIN Awards 2017
And the MIN Campaign of the Year Awards recognized Bloomberg Media’s “Day Zero” program for Optum, a leading health services company, in the Advertising Campaign: Drugs and Remedies category. The interactive short film tells the story of Optum’s commitment to improving health care with data through the lens one patient’s journey to find a life-saving liver transplant.
Day Zero required both Optum and Bloomberg to step outside their comfort zones, to tell the very human story of a man who was facing death… The package of films ran on Bloomberg.com, and the main film was also shown on Bloomberg’s Apple TV channel, Bloomberg’s Hulu channel and in the Delta crew lounges worldwide. Hundreds of thousands of people have viewed this project… In an internal Optum research study of its target market, Bloomberg’s work has been ranked far above that of any of Optum’s other custom content. – MIN Awards 2017
As of September, in fact, Bloomberg Media has won 34 major industry awards in 2017 – with recognition for creative, sales and marketing leadership as well as operational excellence.
Bloomberg Media sales executives Michelle Evers and Amanda Romano were honored as 2017 Top Women in Media by Folio in June; while Amy Marks, Bloomberg Media’s head of global marketing, and Megan Latham, who leads Bloomberg Media’s global ad operations, have been recognized by this year’s Folio: 100 list of innovative media industry leaders.
Earlier this year, Bloomberg Media’s global ad operations team was recognized for the second year in a row as MIN’s Best of the Web, winning laurels for envisioning and implementing a fully cross-platform operational strategy unique in the industry. Continuing that tradition, ad operations team member Tony Talal was recently named to the 2017 Folio: 30 under 30 list, which recognizes up-and-coming stars helping shape the future of the media industry.
Bloomberg Media’s creative team, meanwhile, has racked up honors for its client work from such industry leaders as Hermes Creative Awards, World Media Awards, MARCOM Awards, Creativity Media & Interactive Awards, and many more.
Congratulations to all our colleagues!