July 18, 2016
Bloomberg Media released the following announcement this morning:
Bloomberg Media is the #1 publisher of global business video, jumping back to the top spot in comScore’s business and finance category in May. In addition, Bloomberg Media recorded an all-time high in global video streams.
With 18.4 million unique viewers worldwide, Bloomberg’s video audience grew 31% month-over-month. Video streams increased 244% year-over-year and 90% month-over-month, growing to 412 million.
Audience engagement has grown alongside increased viewership. Viewers averaged 23.2 minutes per visit, the highest among the top publishers in the category by nearly double. Bloomberg viewers also watched 22 streams on average, second only to Yahoo! Finance among the leading publishers in the category (Source: comScore Video Metrix WW May 2016).
“We offer a unique video proposition: high-quality and diverse content for business executives paired with global reach across multiple distribution platforms and experiences. As we continue to invest in the future of video to solidify our position as the leading business and finance provider, we’ll be announcing a number of exciting initiatives over the course of the year, including new series, additional distribution partners and an expanded video team,” said M. Scott Havens, Global Head of Digital, Bloomberg Media.
Bloomberg’s global digital video originals team produces high-quality, insightful videos that cover the people and companies around the world that do things better and differently. The top four performing videos from May were produced by the originals team, which has recently launched and expanded a number of new video series, including “Hello World” supported by CA Technologies, “The Spark,” “Unsolvable” brought to viewers by BASF, “QuickTake” and “Gadfly.” Gadfly’s “Millennials, Don’t Worry. You’ll Be Able to Retire,” “Tesla Model X Isn’t Just a SUV, It’s a Lifestyle” from the multi-platform luxury brand Bloomberg Pursuits, and “Save the Planet By Drinking Beer, Wastewater Beer” and “Autonomous Boats Could Fix Our Crumbling Bridges” from “The Spark” were the most viewed videos in May.
Last Tuesday, as part of the organization’s commitment to innovative distribution strategies, Bloomberg Media and Twitter announced a partnership to begin livestreaming select Bloomberg Television programs along with markets coverage.