August 5, 2021
EBONY x Bloomberg Equality initiative will span Bloomberg Quicktake, EBONY Power 100, the Inside EBONY newsletter, Bloomberg Television and more
August 5, 2021 – Bloomberg Media and EBONY today announced a multi-platform partnership to explore economic and societal inequities facing the Black community, and spotlight the Black entrepreneurs and innovators who are shaping culture. The collaboration will combine Bloomberg Equality’s data-driven approach to covering how global business leaders and policy makers are confronting gender, race and society, with EBONY’s more than 75 years’ experience as one of the leading voices of the Black American perspective and in Black culture. The EBONY x Bloomberg Equality partnership will include a range of content through streaming original video, television, business insights and social media to deliver news and analysis to new and wider audiences.
“We are excited to partner with Bloomberg Equality on this amazing opportunity for both of our brands to more deeply engage with our audiences. For EBONY, partnerships like these are key to our continued growth and expansion and allow us to respond to the needs of today’s Black America in a more comprehensive way – especially as we look at the conversations prevalent in the current landscape around equity, Black ownership and entrepreneurship, Black wealth and the concept of not only having a seat at the table but building our own table,” said Michele Ghee, CEO of EBONY. “We remain dedicated to ensuring that the Black experience and perspective are always amplified through our platforms and that EBONY always finds innovative ways to continue to be the ultimate source for Black culture and a resource for the Black community. We are encouraged when we have an opportunity to work with allies that are committed to elevating the Black experience.”
Starting today, EBONY will feature an EBONY x Bloomberg Equality module on its homepage, linking to a dedicated page with relevant news articles and video content such as Bloomberg Quicktake’s “Then This Happened” and “The Pay Check.” EBONY and Bloomberg Equality will also cross-promote content on social media, and on every Thursday in Inside EBONY and the Bloomberg Equality newsletter. Later this year, a special four-episode installment of the Bloomberg Quicktake original video series MADE will spotlight the work of visionary Black artists, designers and creators, chosen in collaboration with EBONY.
Additionally, in November, Bloomberg Television will produce a one-hour special on the return of the annual EBONY Power 100, which honors the men and women who have made remarkable contributions in the Black community over the last year.
“The collaboration with EBONY is a unique opportunity to dive into the systemic issues facing the Black community — on everything from elevating ourselves in the workplace to building businesses,” said Jacqueline Simmons, Senior Executive Editor, Americas, Bloomberg News. “Against the backdrop of 2020, we will continue to provide data that illustrate the inequities that most affect the community, alongside narratives that give the perspective of the people in them.”
The Bloomberg Media Strategy team will also work with EBONY to produce two custom insight reports leveraging the Bloomberg Brand Health System, which measures the perceptions of over 600 brands among elite audiences, and the proprietary AI-driven analytics tool Bloomberg AiQ, to help drive marketing solutions and build deeper connections between clients and consumers around the critical issues they care about.
Powered by the extensive reach of Bloomberg’s 2,700 journalists and analysts, the recently expanded Bloomberg Equality vertical aims to provide data, context and regional nuance on inequities from corporate leadership to society. As one of the largest Black-owned and led media companies, EBONY is leveraging its iconic brand and generations of cultural relevance to build a global ecosystem of “always on” relevant content, products and services that continue to elevate, inform and influence Black lives.
About Bloomberg Media:
Bloomberg Media is a leading, global, multi-platform brand that provides decision-makers with timely news, analysis and intelligence on business, finance, technology, climate change, politics and more. Powered by a newsroom of over 2,700 journalists and analysts, it reaches influential audiences worldwide across every platform including digital, social, TV, radio, print and live events. Bloomberg Media is a division of Bloomberg LP. Visit BloombergMedia.com for more information.
Now in its 75th year, EBONY continues to be the leading authority for all facets of Black life – staying rooted as an anchor of Black culture. Under new ownership and leadership, the rebirth of EBONY signals the evolution of the beloved publication as a 21st century digital media brand with a focus on creating exceptional content and experiences illuminating the Black perspective.
EBONY is a property of 1145 Holdings LLC and Media
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For Bloomberg Media: Caitlin O’Neill
For EBONY: Nina Flowers