July 23, 2025
By: Andrea Ching, Global Head of Integrated Marketing, Bloomberg Media
At Bloomberg Media, we’re focused on helping global decision-makers navigate what’s next – through content that informs, inspires, and creates real business impact. Our new video series from Bloomberg Media Studios, The Executive Table, continues that mission with a spotlight on the individuals redefining modern leadership.
Launched at Cannes Lions 2025 and airing on Bloomberg TV and digital platforms, The Executive Table features candid conversations with more than 20 business and marketing leaders, including executives from BCG, Citi, CME Group, Edelman, Google, IBM, JPMorgan Chase, LinkedIn, Mastercard, McKinsey and Salesforce. Later this month, the series will include executives from Binance, Carat, CMC Markets, Darktrace, Dentsu, Diriyah Company, Ferragamo, Prudential, Shell, Weber Shandwick and YouTube.
Across these interviews, consistent themes emerged:
- Purpose is personal. Audiences trust brands that reflect their individual values versus those of society alone, especially during uncertain times. Brands have an opportunity to instill optimism and purpose.
- The CMO role has expanded. Marketing leaders need to go beyond the big brand campaign to deliver business results while embracing what’s next in technology. Partnerships with the CTO, CFO, CEO have never been more crucial.
- Storytelling is king. Whether product or brand marketing, B2C or B2B, authentic, resonant content continues to be an essential part of the modern marketing playbook.
- AI is a tool, not a replacement. Leaders are in test-and-learn mode while deploying AI strategies across the marketing funnel, from creative briefs and ideation to data-driven personalization and measurement.
- Consistency in times of change. The imperative to remain steadfast and true to brand beliefs and values is key to building corporate reputation and trust, especially in times of volatility.
The Executive Table reflects Bloomberg Media’s unique understanding of the B2B audience. And we know how to meet them where they are: video is the fastest-growing platform within our portfolio—and a space where we lead. From streaming and OTT to our owned-and-operated digital channels and social platforms, we’ve built a modern distribution network that ensures conversations like these resonate and reach leaders when they’re ready to engage.
As we look ahead, The Executive Table will appear across our platforms and events – from key advertising trade moments to our 12 global convenings. We’re excited to keep expanding these conversations—and their impact.
Watch the series at bloomberg.com/ExecTable.