Introducing the New Bloomberg Technology

@Justin_B_Smith sent the following memo to staff today:

Dear Colleagues,

Today marks the launch of the newly expanded and redesigned Bloomberg Technology sub-brand. Our goal is to be the leading source of news about the business of global technology, serving our Core customers and our broader Media audience of business decision makers around the world on all of our platforms – digital, television, radio, print and live events.

Bloomberg Technology fills an important gap in the technology media and journalism landscape. Most U.S.-based technology publishers are focused on the tech stories emerging from in and around Silicon Valley rather than reflecting the industry’s increasingly global complexion. Bloomberg’s global reach allows us to truly cover the international technology story from Shenzhen to Tel Aviv to London to Berlin and many other places in between – we will cover not only what’s next, but where’s next.

Over the last year, Brad Stone has built an all-star team of tech journalists based in 12 bureaus around the world. Alongside this effort, Scott Havens’ digital group has designed a fresh experience that lives across all of our platforms.

Today’s launch includes a number of new data-driven features, like the Global Technology Tracker of the 20 most influential public technology companies; a new podcast called “Decrypted”; weekly live video shows distributed on, Facebook and YouTube; the “Fully Charged” newsletter, and more. “Bloomberg West,” our daily show airing live from San Francisco, will be re-branded “Bloomberg Technology” to further align with the sub-brand. The annual Bloomberg Technology Conference produced by Bloomberg LIVE completes our multi-platform technology offering.

Our Media engineers have built two new digital features: Javelin and Boomerang. Javelin is a new article and template design optimized for speed that has already delivered 30%-50% improvements for editorial and advertising content. Boomerang is a new feature that brings the homepage directly to the user. For readers, it provides a clean way to navigate the depth and breadth of our technology coverage. For advertisers, such as our launch partner Microsoft, it means homepage campaigns will continue to have an impact at a time when fewer and fewer users go to homepages or section landing pages.

This launch is the result of months of hard work across many different business units including editorial, digital, product, engineering, sales, ad ops, communications, marketing and more. A sincere thanks and congrats to all of you.