Risk, recruitment, revolution: how financial advisors view the future of their industry

Wave 4 findings of Bloomberg Media’s FA study provide new marketing insights

Financial advisors are responsible not only for managing their clients’ portfolios, but for understanding their evolving financial needs, educating them on marketplace dynamics, and offering strategic recommendations to align with their goals. The fourth and final wave of Bloomberg Media’s Financial Advisor Study — conducted in exclusive partnership with Greenwich Associates — reveals the world that financial advisors see facing them as the new economy grows, the technology revolution continues, and more clients enter retirement.

Michelle Lynn, Global Head of Data Science and Insights for Bloomberg Media Group, alongside Dan Connell, Managing Director of Greenwich Associates, presented the results at recent events in New York and Boston.

Wave 4 is the culmination of a two-year project, designed to provide financial service marketers with deep understanding of intermediaries at a time when the financial industry continues to be disrupted by technology, global market shifts, and generational expectations. Wave 1 focused on understanding the financial advisor mindset, while waves 2 and 3 focused on building actionable knowledge and new pathways to growth in engagement.

See below for an infographic of key findings from Wave 4, and stay tuned for new insights and analysis into the full FA Study.