This month, Bloomberg Media released the first in a four-part video series, produced in partnership with Bloomberg Intelligence and Bloomberg Media Studios, that explains the way environmental, social and governance concerns are driving business decisions.
The series is aimed at helping brand marketers and advertising professionals integrate ESG solutions into their business strategy and marketing campaigns. In the first video of the series, Adeline Diab, head of ESG and thematic investing for EMEA and APAC at Bloomberg Intelligence, provides a digest on the growing importance of ESG concerns, and the vital role they are playing in shaping tomorrow’s world. In the second video, Adeline explains how the pandemic has paved the way for a green revolution and gives insight into which companies are set to benefit. Two additional videos will be released this fall.
“During the past year we’ve tracked how ESG (Environmental, Social, and Governance) goals is the one megatrend changing the face of business. Whether you’re working in the finance or marketing functions, in media sales, ad agencies or client side, the importance of embedding ESG goals into your strategies will already be changing how you do business,” said Duncan Chater, Head of Sales, Europe, Bloomberg Media.
Bloomberg Intelligence research delivers an independent perspective providing interactive data and research across industries and global markets, plus insights into company fundamentals, with a global team of 350 research professionals. Bloomberg Media provides decision-makers with timely news, analysis and intelligence on business, finance, technology, climate change, politics and more, powered by a global newsroom of over 2,700 journalists and analysts and reaching influential audiences worldwide across every platform.
The full video series will be posted below, beginning with Part One today and continuing through fall, 2021. Let us know if you’d like more information about the series or have additional questions on ESG.
Part One: Why is Everyone Talking About ESG?