Video Ad Suite
Bloomberg Video gives audiences the stories and context they rely on, featuring what moves and inspires the decisions of the world’s most influential leaders. We offer a wide range of video ad opportunities to meet our partners’ goals.
We’ve been innovating and investing in video with our advertisers in mind. Our distribution strategy offers brands a spotlight across every channel where our audience is consuming it.
Bloomberg Video Everywhere
Gain the largest reach against Bloomberg audience, no matter where or when they are watching Bloomberg TV and Bloomberg Originals content.
How it works
Pre & Instream placement through anywhere there is Bloomberg Video content (BTV & Originals) across our live streams (on-site, mobile app, CTV app, FAST channels, vMPVDs (hulu only), & YouTube) & VOD on-site, mobile app, CTV app & YouTube.
Contextual Targeting
Align a brand messaging with target content during live TV. Your ad will be placed alongside Bloomberg’s content themes and editorial topics.
How it works
Technology that targets based on content themes, topics, and key words across Video & Display – reaching a qualified audience based on the content subject matter. Available anywhere there is Bloomberg video content (Bloomberg TV & Bloomberg Originals) – across our live streams (on site, Mobile app, CTV app, & FAST channels) + VOD (on site, mobile app, & CTV app).
J-Bar
Drive engagement via a J-Bar takeover on Bloomberg linear TV. The J-Bar is part of Bloomberg’s unique editorial viewing experience and is typically used for top news, editorial updates, and ticker data.
How it works
Ad placement on the J-Bar, which wraps the broadcasting area around the right and bottom edges — forming the shape of the letter “J”. Ads can can be aired throughout programming or during editorial time aligned with a specific segment or show.
Bloomberg Media offers a comprehensive suite of innovative video advertising solutions, including Audience Accelerator, Audience Targeting, TRIGR, and more. For additional information, please reach out to bbg_media@bloomberg.net.