Season 3 Premiere of “Idea Generation,” Hosted by Noah Callahan-Bever with Guest Scooter Braun Available Now on Bloomberg

The Season 3 premiere of the Bloomberg Originals series Idea Generation, with host Noah Callahan-Bever and guest Scooter Braun is now streaming on the Bloomberg app on Connected TV Devices such as Apple TV, Amazon Fire TV, Roku, also available via Samsung TV Plus, LG Channels, Tubi, VIZIO WatchFree+, and

In the Season 3 premiere, host Noah Callahan-Bever sits down with Scooter Braun who discusses what a manager’s responsibility is to their artists who are going through personal struggles, managing work/life balance, and personal growth.


On a manager’s responsibility to their artists who are going through personal struggles:
“I remember watching the Amy Winehouse documentary and the manager said, ‘It wasn’t my responsibility to help her, it was my responsibility to get her on stage.’ And I found that to be absolutely outrageous.”

“They deserve the credit if they turn it around and it’s on them. Doesn’t mean you don’t have a responsibility to try and help or be there for that person or be a place they can come back to that’s safe. If you’re not willing to do that you should not be on their team.”

On co-parenting and managing work/life balance:
“I didn’t have an exposure to divorce growing up, I couldn’t get my head around it. And I realize now that it had to happen for me to become present. And when you say I’m finding that balance, sometimes it’s when you lose something that’s when you really start to say wait a second what is important. It’s not even a balance thing. I now have my priorities in order because when I have my kids 50 percent of the time, I know that 50 percent of the time they might not be with me. So when they’re with me they get 100 percent of me. And I had to lose something to gain everything.”

On personal growth:
“I was able to ask Jeff Bezos, “What do you want?” And this is one of the most commercially successful human beings of all-time. And he looked at me and said, “I want to evolve.” And I thought that was a cheat code. You don’t need 200 billion dollars to start evolving as a person. To evolve in your intimacy. To evolve as a father. To evolve as a friend. I think in the last couple of years a lot of things changed in my life, and when I realized that I couldn’t fix certain things, I realized that I had to fix myself.”

To catch up on the first two seasons of Idea Generation with guests including Dwyane Wade, Jessie Reyez, The Dream, Action Bronson, Marsai Martin and more visit the show’s page HERE.

About Idea Generation:
Ideas are the global currency of the 21st century. But how do you come up with, execute, operationalize and replicate one? The answers are what separates successful creative influences from everyone else.
Twitter: @ideageneration
IG: @ideageneration

About Noah Callahan-Bever:
Noah Callahan-Bever is a veteran JOURNALIST, STRATEGIST, and CONTENT CREATOR who, as Chief Content Officer, helped to build and sell one of this generation’s premiere companies in music, lifestyle, and culture—COMPLEX—among other entrepreneurial and start-up endeavors.
Twitter: @N_C_B
IG: @n_c_b

About Bloomberg Media:
Bloomberg Media is the world’s leading multi-platform media company for business and finance, which draws on the editorial resources of more than 2,700 editorial professionals globally in more than 120 countries. Bloomberg Media is the consumer-facing media organization of Bloomberg L.P.