January 24, 2022
Bloomberg announced the expansion of its New Voices media training initiative in 2022 to Tokyo and Zurich. In total, Bloomberg’s New Voices will sponsor media training this year for 120 financial executives across eight global cities, also including New York, San Francisco, London, Singapore and Hong Kong.
In the U.S., New Voices will also continue to train cohorts of Black and Latinx executives of all gender identities this year.
In 2018, Bloomberg launched the New Voices initiative to increase the representation of women and minority executives as sources in both online and on-air content. The program initially began with the establishment of a definitive global list of female experts in finance and business, a system to track diverse sourcing, and the funding of media training for top women executives.
Since the program’s inception, more than 300 women and other under-represented executives in business and finance have completed the training, subsequently appearing on Bloomberg TV as well as numerous other news outlets. The Bloomberg New Voices program has taken place in 11 global cities since 2018- -and will now reach 13 with the addition of Tokyo and Zurich.
“Our coverage is smarter, fairer and more complete when we include a diversity of opinions and perspectives,” said Laura Zelenko, Bloomberg Executive Editor of Standards, Training, Diversity and Talent. “Bloomberg’s New Voices initiative is proof that, with intention and focus, the media can move away from a tradition of homogeneous sourcing and provide the necessary platforms for women and other under-represented executives to express their views.”
Highlights from the program for 2021 included:
–New Voices met its 2021 goal of having 30% female representation of external guests globally on Bloomberg TV. Representation of women guests has tripled since the launch of New Voices in 2018. In 2022, the program is committed to reaching 33% representation women guests on Bloomberg TV by the end of the year.
–The media training program expanded to include the program’s eleventh city: Johannesburg.
–For the first time, a cohort of Latinx executives of all gender identities participated in the media training program in the U.S.
–The program increased its global database of female executives to 7,000 from 500 at the beginning of 2018.
For more information on Bloomberg New Voices program, go to bloomberg.com/newvoices.