Bloomberg Television Rebrands Flagship Morning Show in the Middle East and Africa

Dubai, 2 May 2024 – Bloomberg Television announced today the rebrand of its flagship morning show to become “Bloomberg Horizons Middle East and Africa,” formerly known as “Daybreak Middle East and Africa.” The change reflects a renewed focus and commitment to covering one of the world’s fastest-growing regions.

Airing every Monday to Friday from 8am UAE, the show will be anchored by Bloomberg TV anchor Joumanna Bercetche from Dubai, with regular contributions from Jennifer Zabasajja from Johannesburg. The show will be produced by Executive Producer Brad Hodson, from a newly designed studio in Dubai. All changes will be effective on May 6.

“Bloomberg Horizons Middle East and Africa” will provide audiences with a daily spotlight on the fast paced growth and major deals happening across the Middle East and Africa. Programming will link the market drivers from overnight in the US and across Asia into the region’s trading day, offering in-depth analysis of leading business, energy and geopolitical stories shaping decision-makers from the region.

Yoko Shimizu, Head of EMEA TV at Bloomberg, said, “With Bloomberg Horizons Middle East & Africa, we are enhancing the way we connect with our audiences. We want to provide viewers with insightful, context-rich coverage that connects regional developments to global markets. Joumanna and Brad are perfectly placed to lead our reporting efforts.”

The show will be streamed live on and available to Bloomberg Terminal subscribers globally via the {TV <GO>} function, with Broadcast Television available locally on OSN, eLIFE and beIN. is the leading digital destination for news in the region, with the Middle East Briefing newsletter providing weekly insights and updates delivered directly to audience inboxes.


About Bloomberg Television
Bloomberg Television is the only truly global business news channel, reaching more than 400 million homes worldwide from the network’s studios in New York, London, and Hong Kong. The network provides breaking news coverage and analysis of the people, companies, and ideas that move the markets. Bloomberg TV+ is an enhanced version of Bloomberg Television that combines the power of Bloomberg data and trusted programming with a state-of-the art digital format. For more information on Bloomberg, please visit and follow us on Twitter (@BloombergTV) and Facebook.

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