February 1, 2016
Hewlett Packard Enterprise partners for only sponsored green room in cable business news; new digital video series “Inspire GO” to launch, featuring behind-the-scenes content from the green room
New York — Bloomberg Media today announced Hewlett Packard Enterprise (NYSE:HPE) will be the exclusive sponsor of the “green room” for Bloomberg Television’s flagship program, “Bloomberg GO.” Hosted by David Westin and Stephanie Ruhle, “Bloomberg GO” launched on October 5, 2015 and airs weekdays from 7 – 10 am ET.
The sponsorship marks a first to market and long-term marketing venture for HPE, company officially launched on November 1, 2015 when it separated from HP. HPE is an industry-leading technology company one of the industry’s most comprehensive portfolios, spanning the cloud to the data center to workplace applications.
Maximizing Bloomberg’s full suite of media platforms, Bloomberg.com will host an HPE-sponsored series of digital-only features called “Inspire GO,” which will capture candid interviews from the green room with guests after their TV studio appearances. The content will reveal inspiring insights from guests, from personal reflections to their outlook on the future of their business and industry, especially as it relates to the impact of technology.
This endeavor represents the first and only green room sponsorship arrangement of any business cable news network and is designed to present an immersive experience for high profile show guests and engaged viewers.
HPE brand integrations include logo graphic elements throughout the green room and its furnishings, as well as artistic wall treatments. Inside, three large-screen high-definition monitors will feature a continuous loop of HPE-produced motion graphics to complement the newly-designed wall displays featuring HPE-related imagery. Bloomberg Media will produce two custom 10-second ads (“billboards”) to be presented in commercial time to reinforce HPE’s exclusive partnership with the green room.
“Our collaboration with HPE is truly creative and groundbreaking by marrying both a highly visible identity campaign and a digital series based in the environment where the campaign takes place,” said Bloomberg Media’s Global Chief Revenue and Client Partnerships Officer Paul Caine. “We are proud of the partnership we have built with HPE across all of our platforms as we work together to launch HPE’s brand identity as a new and exciting company.”
“Bloomberg GO” draws on the vast resources of Bloomberg to convene global business leaders for an intelligent conversation about the biggest issues impacting business and finance. High-profile guests who have appeared on the show in the three months since launch include Disney Chairman and CEO Bob Iger, Republican presidential Candidate Donald Trump, JPMorgan CEO Jamie Dimon, Blackstone CEO Steve Schwarzman, NASDAQ CEO Bob Greifeld, former Treasury Secretary Larry Summers, Starwood Capital Chairman and CEO Barry Sternlicht, Salesforce CEO Marc Benioff, Under Armour CEO Kevin Plank, CBS CEO Les Moonves, New England Patriots Quarterback Tom Brady, and more.
Bloomberg Media is the consumer-facing media organization of Bloomberg L.P – the world’s leading multi-platform media company for business and finance. Bloomberg Media draws on 2,300 journalists in more than 150 bureaus in 73 countries, producing more than 5,000 stories a day syndicated to more than 1,000 media outlets across more than 60 countries.
Bloomberg Television is Bloomberg Media’s global business and financial television network, available in more than 330 million households worldwide and across more than 70 countries. Bloomberg TV is also delivered to the Bloomberg Professional service, which guides the world’s financial elite with indispensable real-time data, news, and analysis. Bloomberg TV and Radio have the highest median household and personal incomes of all measured broadcasters. The network streams live on Bloomberg’s digital and mobile properties, along with Apple TV, Amazon Fire TV, Android TV, Samsung TV and Roku. Leveraging the content, resources and infrastructure of Bloomberg TV, Bloomberg is the #1 source of global business video, reaching 18.4 million unique viewers worldwide in November 2015.
Bloomberg, the global business and financial information and news leader, gives influential decision makers a critical edge by connecting them to a dynamic network of information, people and ideas. The company’s strength – delivering data, news and analytics through innovative technology, quickly and accurately – is at the core of the Bloomberg Professional service, which provides real time financial information to more than 320,000 subscribers globally. Bloomberg’s enterprise solutions build on the company’s core strength, leveraging technology to allow customers to access, integrate, distribute and manage data and information across organizations more efficiently and effectively. Through Bloomberg Government, Bloomberg New Energy Finance and Bloomberg BNA, the company provides data, news and analytics to decision makers in industries beyond finance. And Bloomberg News, delivered through the Bloomberg Professional service, television, radio, mobile, the Internet and three magazines, Bloomberg Businessweek, Bloomberg Markets and Bloomberg Pursuits, covers the world with more than 2,000 news and multimedia professionals at more than 150 bureaus in 73 countries. Headquartered in New York, Bloomberg employs more than 15,500 people in 192 locations around the world. For more information visit bloombergmedia.com