November 17, 2021
Weekly interview show features artists, innovators and entrepreneurs in entertainment, lifestyle and culture who are inspiring the next generation of creatives
New York, N.Y. – November 17, 2021 — Bloomberg Media continues to expand its programming slate to explore the business of art, lifestyle, music and culture on Quicktake, the global streaming and social news network for a new generation of leaders, and today announced it will air IDEA GENERATION, a weekly interview show, on the streaming network.
Noah Callahan-Bever a well respected media & music executive, former Chief Content Officer & Editor-In-Chief of COMPLEX and former EVP of Content & Brand Strategy of Def Jam Recordings, is the Founder & Host of IDEA GENERATION. Each week, he sits down with an innovative mind in creative entrepreneurship to discuss how great ideas come to life. The 30-minute show focuses on how these innovators will execute and operationalize big ideas across business, art, sports, culture, fashion and music. Viewers can expect unfiltered advice, personal anecdotes and procedural methodology on how to develop the blueprint for success and make an idea a reality.
“I came into my professional life as a teenager who’s only preoccupation was making dope work, and contributing to the cultures that inspired me. But as I grew my role from intern to writer to editor to chief content officer, I became increasingly aware of how many variables—beyond the qualitative—contributed to the success of my endeavours, as well as others. And I felt that the creatives I knew needed to be armed with that information to properly build their brands and their businesses. And that’s where IDEA GENERATION came from. So to partner with Bloomberg Quicktake—the premiere global video news network —and have the opportunity to not only reach their already highly engaged audience of entrepreneurs, but to help funnel in a new generation of aspiring creators to their ecosystem is an absolutely exhilarating proposition.” Noah Callahan-Bever, Founder and Co-CEO, IDEA GENERATION.
Episode one features rapper, songwriter and producer Russ who walks viewers through his creative impulses and strategic decisions that propelled him to multi-platinum success. Guests throughout the season include manager and music executive, Ibrahim Hamid; actor and executive producer, Marsai Martin; restaurateur, Mario Carbone; street art pioneer, FUTURA; entrepreneur, Beth Birkett and rapper, Freddie Gibbs. Beginning today, episodes of IDEA GENERATION will air weekly on Wednesdays at 8 p.m. ET. on Quicktake OTT and Bloomberg.com.
“Noah’s decades of expertise in media, culture, hip-hop and entrepreneurship will bring a new audience to the Quicktake network,” said M. Scott Havens, Chief Growth Officer and Global Head of Strategic Partnerships, Bloomberg Media. “Quicktake is constantly evolving, bringing new voices and exploring new topics through the lens of business, and IDEA GENERATION shares in our values to inspire and motivate the next generation of leaders.”
“Many might think that they’re an idea away from launching a business, but the execution is crucial. A person with insight has an extraordinary advantage over the one who doesn’t. That’s why we’re so pleased to partner with Bloomberg Quicktake to give IDEA GENERATION the scale and reach to help democratize success for the creative class to activate their entrepreneurial journey.” Tricia Clarke-Stone, Co-CEO and Partner, IDEA GENERATION.
Bloomberg Quicktake pairs global headlines and data with premium, original storytelling. The news network covers a broad range of stories across business, technology, climate, culture, politics, society and personal finance. Bloomberg Quicktake is available on The Roku Channel, Rakuten, Tubi, Haystack News, Local Now, News Player Plus, DistroTV, LG Channels, Vizio FireCast and the Amazon News app on Fire TV and Fire Tablet. Viewers can also access the network on Bloomberg.com, YouTube, and Samsung TV Plus, as well as on the Bloomberg Media App on Apple TV, Roku, Android TV, Samsung Smart TV and Amazon Fire TV. Follow on Twitter, Instagram, Facebook and subscribe on YouTube on Quicktake and Quicktake: Now.
About Bloomberg Media
Bloomberg Media is a leading, global, multi-platform brand that provides decision-makers with timely news, analysis and intelligence on business, finance, technology, climate change, politics and more. Powered by a newsroom of over 2,700 journalists and analysts, it reaches influential audiences worldwide across every platform including digital, social, TV, radio, print and live events. Bloomberg Media is a division of Bloomberg LP. Visit BloombergMedia.com for more information.
About IDEA GENERATION
Media & Music Industry Veterans Noah Callahan-Bever (COMPLEX, DEF JAM) and Tricia Clarke-Stone (WP Narrative, Global Grind) are launching their own media property the premise of which revolves around the concept what separates SUCCESSFUL CREATIVE ENTREPRENEURS from everyone else? Idea Generation is a 360° media property, online destination and unique offline experience that lives on every relevant platform dedicated to the inspiration, education and empowerment of tomorrow’s creative entrepreneurs. Idea Generation lives at the intersection of art and commerce, providing unfiltered advice and experience from the top architects of The Culture. Idea Generation is dedicated to offering a 360° APPROACH to mentorship and education that emphasizes and addresses pain-points in an actionable and clear way through a monthly subscription. In less than 2 months, the platform has accumulated over 3MM views, and almost 10K followers across YT, IG, TikTok, Facebook and IG.