June 21, 2021
Today, Bloomberg News announces the expansion of the Bloomberg New Voices program with the addition of a Latinx executives cohort.
New Voices aims to increase the representation of women and minority executives as sources through one-on-one media training. Since its inception in 2018, New Voices has provided media training to more than 260 senior executives to help diversify the guests appearing in Bloomberg’s reporting and on-air programming. Participants of the initiative have consistently appeared on Bloomberg and have been booked by and quoted in various media outlets.
New Voices includes a definitive global list of female experts in finance and business and a system to track diverse sourcing in Bloomberg’s journalism. Bloomberg developed the global database of women sources for their journalists’ reference. In January 2018, the database had 500 names and by the end of 2020, the database had grown to more than 6,500 names.
New Voices founder, and Senior Executive Editor at Bloomberg, Laura Zelenko remarked, “As a news organization we are responsible for diversifying our sourcing to limit our biases and reduce our blindspots. Better representation helps ensure we tell all the stories that need to be told, not just the ones pushed to us from the same homogenous group of experts. Amplifying the voices of Latinx executives in business and finance is important for our journalism and the growth of the New Voices program.”
The initiative has funded media training in 11 global cities — New York, Toronto, San Francisco, Washington, London, Johannesburg, Mumbai, Dubai, Singapore, Hong Kong and Sydney. In 2020, the program expanded to include a cohort of Black executives of all gender identities.
New Voices launches the Latinx cohort with a virtual panel discussion on the importance of Latin representation in media and finance, and the program officially opens up applications and nominations for Latinx executives of all gender identities.
See below to watch the replay of the launch event, which includes special video presented by the Smithsonian that celebrates the foundational role of Latino culture in U.S. politics, economics and society.
To learn more about New Voices, apply or nominate someone visit the program page.