December 4, 2015
By Paul Caine, Bloomberg Media’s Chief Global Revenue & Client Partnerships Officer
With two prizes awarded this week by Folio magazine, Bloomberg Media’s global ad sales organization celebrated an incredible year of growth, winning 29 noteworthy industry recognitions since January.
The Folio Marketing Awards recognize “the year’s best in pioneering, inventive, and ultimately successful projects undertaken by the media industry’s most innovative marketing professionals.”
The road to 29 wins was built on the creativity and ingenuity of our team evolving into a fully-certified multi-platform global ad sales powerhouse to better support the mission of our media organization. Bloomberg Media is the only business and financial media company that can be consumed globally on every single platform — with digital, mobile, TV, radio, print, and live events.
Here are Folio’s own descriptions of the two Marketing Awards we won:
INTEGRATED PACKAGE CATEGORY:
Winner: Cadillac & Bloomberg Businessweek Design 2015 — Bloomberg Media
“In an effort to make Cadillac stand out from its competitors as a ‘global luxury brand that just happens to sell cars,’ Bloomberg and Cadillac established an extensive partnership centered around the 2015 Bloomberg Businessweek Design conference. The partnership—which included co-branded pre-event promotion, attendee transportation in a fleet of Cadillacs, prominent on-site sponsorship, car displays and premium spreads in Bloomberg Businessweek’s Design Issue—was amplified by the event’s widespread press coverage and considerable social media attention.”
MEDIA KIT CATEGORY:
Winner: The NEW BloombergMedia.com — Bloomberg Media
“The new BloombergMedia.com media kit site was created to deliver on Bloomberg Media’s brand promise: ‘Smarter, Faster.’ With a uniquely interactive experience that’s innovative, relevant and lightning-fast, the online media kit is designed to pull the advertising community into the world of Bloomberg Media with quick, intelligent insight. The responsive site features time-zone customized video content, drop-down filters that allow visitors to navigate to property specs based on platform and/or region, and a CMS that surfaces content based on three different global regions.”