June 9, 2016
Ipsos Affluent Survey Europe 2016 results underscore influence among ultra-high-net-worth audiences
LONDON, UK: Bloomberg Media has been named the number one business media brand* in Europe for the third consecutive year, according to the results of the 2016 Ipsos Affluent Survey Europe (formerly European Media & Marketing Survey or EMS), the industry benchmark and globally recognized advertising tool.
The results survey the top 13% of adult European consumers based on personal income. The new figures show Bloomberg Media has the highest reach with ultra-high-net-worth individuals (EUR 3 million+ in private investments excluding home/mortgage), C-Suite, Business Decision Makers, and Financial Professionals in the competitive set**.
Bloomberg Television has been confirmed as the best choice of advertising platform to reach affluent viewers***. The results also showed the power of Bloomberg Media’s print and digital products, showing growth across the portfolio.
Viktoria Degtar, Head of Sales, Bloomberg Media, EMEA, says: “Maintaining our position as the number one business media brand in Europe for the third year is an immense achievement and something we are very proud of. These results prove the strength of our brands in engaging an affluent, influential yet hard to reach audience across the continent – one of the key benefits for commercial partners working with Bloomberg Media on powerful multi-platform campaigns.”
Source: The Ipsos Affluent Survey Europe 2016/ Affluent 17
* Bloomberg monthly audience is defined as: NET (Bloomberg Television viewed last month; visited website/mobilesite/app last 30 days (Bloomberg.com, Businessweek.com, Bloomberg Markets); AIR of Bloomberg Markets; AIR of Businessweek x4)CNBC (or any other media brand we calculate monthly brand reach) is defined as: For daily publications, monthly reach is calculated =NET (AIR x24; digital monthly reach). For weekly publications, monthly reach is calculated =NET (AIR x4; digital monthly reach). For television, monthly reach =NET (viewed channel last month; digital monthly reach)
** Competitive set defined as CNBC, FT, Economist, TIME, WSJ, INYT, and Forbes
*** Bloomberg Television is the best choice of advertising platform to reach affluent viewers. Note that viewing figures are based on R&F weekday day part probabilities using one spot per hour 06:00-17:00 CET. Competitive set was defined as Bloomberg TV and CNBC.
Bloomberg, the global business and financial information and news leader, gives influential decision makers a critical edge by connecting them to a dynamic network of information, people and ideas. The company’s strength – delivering data, news and analytics through innovative technology, quickly and accurately – is at the core of the Bloomberg Professional service, which provides real time financial information to more than 327,000 subscribers globally. For more information bloombergmedia.com