October 6, 2016
New York — Bloomberg Media today announced expanded marketing services capabilities, hiring agency veteran Steven Feuling from Dentsu Aegis Network to lead a strategic effort to become the leading partner to B2B clients around the world and those aiming to reach a premium audience. As the only global business brand reaching business decision makers at scale across every platform, Bloomberg Media has a unique opportunity to help brands program for this influential and elusive audience. Feuling, who was most recently CEO of the Dentsu Aegis agency Vizeum, starts on October 10th in New York. He will report to Bloomberg Media COO Jacki Kelley and work closely with Keith Grossman, Global CRO, and Amy Marks, Global Head of Advertising Sales Marketing.
Bloomberg Media’s expanded marketing services business is founded upon the principle that no other media organization has the ability to bring the same level of strategy, audience insights, data and intelligence to brand storytelling. Its advantage lies in combining this first-party data and intelligence with custom content, creative solutions and strategic vision, and putting that to work on Bloomberg Media’s global media platforms, spanning digital, TV, radio, print and live events. The unit will also provide this capability beyond Bloomberg’s platforms.
“With anticipated record revenue this year, Bloomberg Media is moving forward with several new global initiatives with the potential for high growth. Marketing services is high on that list,” said Bloomberg Media CEO Justin B. Smith.
“The role that a publisher — especially one founded in data and technology — can play in helping a brand authentically connect through storytelling is growing exponentially. We are doubling down with the best strategic, analytic and creative talent to help brands meet their business outcomes,” said Bloomberg Media COO Jacki Kelley. “Steven has experience on every side of the industry — client, agency and media owner. I had the joy of working with him at Yahoo! and the fear of competing against him while at different agencies. His ability to crystallize a business problem and define compelling ideas to solve it is exceptional, and he will be a game-changing asset to our clients.”
“Brands now live organically as part of complex and highly interconnected consumer relationships across multiple engagement points. Bloomberg is uniquely qualified to deliver against this new reality given its content, its trusted consumer relationships and its deep audience and category intelligence. Having worked with Bloomberg on the agency side, I saw first-hand the power of its content and the deep relationships it has built with its audience. I am thrilled to facilitate and grow this powerful platform to help clients confront their biggest business challenges,” said Feuling.
euling will lead a team to define brand challenges, provide audience learnings based on global cross-platform expertise, craft industry-leading strategies and consider ways to activate on Bloomberg’s owned and operated platforms and beyond. With increased investments in talent, capabilities and systems, the marketing services team will build upon the campaigns fueled by Kinection, Bloomberg Media’s custom content studio, which has developed award-winning creative storytelling for clients such as Cisco and Zurich.
In August, Bloomberg Media named Michelle Lynn the company’s new Global Head of Data and Insights. Lynn, who joined Bloomberg from Carat where she was Chief Insight Officer, will lead Bloomberg Media’s data and insights initiatives to identify and infuse a new level of intelligence for clients.
Over the past two years, Bloomberg Media has set out to build the leading global business and financial media company, transforming its product portfolio, defining its audience and refining its approach to advertising sales. Under Smith and Kelley’s leadership, Bloomberg has undergone a critical transformation into a global multi-platform selling organization. As a result, Bloomberg Media’s global advertising revenue has grown more than 8% year-to-date through the end of September, compared to the same time period last year. Revenue from Kinection has grown more than 70% year-over-year.
Feuling was appointed CEO of Vizeum U.S. in 2015, bringing more than 25 years of senior leadership experience on the agency, client and media partner side to Vizeum. Under his leadership, the Vizeum roster grew to include progressive clients such as FOX Broadcasting and National Geographic Network. Before his appointment at Vizeum, Feuling served in various leadership positions across Dentsu Aegis, including Global Client President overseeing the network’s largest client, General Motors. He also served as a Chief Client Officer across the full portfolio of Carat USA clients, including The Walt Disney Company and Pfizer. Prior to joining Aegis in 2009, Feuling served as the Vice President of Demand Strategy at Yahoo! He holds an Engineering degree from the University of Wisconsin-Madison and MBA from Northwestern University’s Kellogg Graduate School of Management.
Bloomberg, the global business and financial information and news leader, gives influential decision makers a critical edge by connecting them to a dynamic network of information, people and ideas. The company’s strength – delivering data, news and analytics through innovative technology, quickly and accurately – is at the core of the Bloomberg Professional service. Bloomberg’s enterprise solutions build on the company’s core strength: leveraging technology to allow customers to access, integrate, distribute and manage data and information across organizations more efficiently and effectively. For more information, visit www.bloomberg.com or request a demo.