May 30, 2017
Japan’s leading portal and mobile platform to feature localized Bloomberg business video content
Tokyo, May 30, 2017 – Bloomberg Media Group today announced that it has entered into a video content partnership with Yahoo! JAPAN, Japan’s leading portal and mobile platform with 90 million daily unique browsers. Yahoo! JAPAN will feature subtitled Bloomberg video content on its website, covering business, finance, technology and lifestyle news.
This partnership marks Yahoo! JAPAN’s first move into business video content, and a first for Bloomberg in localized Japanese language video.
“In view of the demand from Japan for local language video content on global business and finance news, we felt it was important to explore an innovative distribution model so we are able to have broader reach across Japan’s mobile and cosmopolitan business consumer segment,” said Dan Molloy, Commercial Director, Asia-Pacific, Bloomberg Media Group. “This content partnership marks an expansion of our industry leading digital video strategy, extending the reach of our content and brand to Yahoo! JAPAN’s consumer base.”
“Adding Bloomberg’s global content to Yahoo! JAPAN offers us a unique and powerful way to engage decision makers who are seeking insight and perspectives on business news developments around the world,” said a spokesperson from Yahoo Japan Corporation. “We are delighted to work with Bloomberg to feature high quality, local language business video content which we believe to match the needs of Japanese consumers.”
This month, Bloomberg has also enhanced its Japanese news homepage to showcase the breadth of its multimedia coverage, including videos, breaking news, market data and features. There are enhanced feature stories delivered through graphics, more technology and luxury stories to appeal to the global business leader, translated Japanese video segments covering global and domestic news and live streaming of Bloomberg Television coverage on the new video page. Readers can read Bloomberg’s business coverage by following Bloomberg Japan Twitter, Bloomberg Line Japan or subscribe to our daily digest.
Bloomberg is the leader in digital video among international business news websites, posting an average of 21.8 million monthly unique viewers in Q1 2017. Bloomberg Digital outperforms competing business/financial news sites in delivering the most visitors to the financial sector.
Bloomberg, the global business and financial information and news leader, gives influential decision makers a critical edge by connecting them to a dynamic network of information, people and ideas. The company’s strength – delivering data, news and analytics through innovative technology, quickly and accurately – is at the core of the Bloomberg Professional service, which provides real time financial information to more than 327,000 subscribers globally. Bloomberg’s enterprise solutions build on the company’s core strength, leveraging technology to allow customers to access, integrate, distribute and manage data and information across organizations more efficiently and effectively. For more information, visit www.bloomberg.com/asia.
1. Source: According to Bloomberg’s custom-defined ranking based on comScore Video Metrix, Worldwide, Jan-Mar 2017 monthly average. Competitive set of entities in the custom-defined ranking includes Bloomberg.com, CNBC.com, WSJ.com, CNNMoney.com, Forbes.com, Economist.com, BBC News, FT.com. 2. Source: GBI 2016. Asia excl. China: Hong Kong, Singapore, Indonesia, Malaysia, Philippines, South Korea, Taiwan, Thailand.