October 28, 2025
BTV+ will be the first 24-hour news channel on the streaming platform delivered in 4K UHD, featuring Bloomberg’s award-winning live television, original series and documentaries
NEW YORK, NY – October 28, 2025 – Today, Bloomberg Media and YouTube TV announced a new agreement to bring Bloomberg Television and Bloomberg Originals programming to YouTube’s live TV streaming service starting October 28, 2025 at approximately 1 pm Eastern Time. YouTube TV subscribers will now have access to Bloomberg’s live video coverage of breaking business and financial news as well as its extensive slate of original series and documentaries. The Bloomberg TV+ (BTV+) and Bloomberg Originals channel streams will be available as part of the YouTube TV base plan.
“More than sixty million people on average watch Bloomberg programming monthly, and adding YouTube TV’s subscribers to our audience of business leaders is a big step toward continued growth,” said Roman Mackiewicz, Chief Information Officer at Bloomberg Media. “Viewers are navigating the rapid shifts in markets, geopolitics and technology every day, and this agreement helps us reach them on another innovative platform, to guide their most important work and personal wealth decisions.”
Bloomberg’s average monthly cross-platform linear, streaming and digital video audience increased 16% year-over-year (YoY) through the first half of 2025 and hours-watched increased 34%.
“We are proud to welcome Bloomberg to YouTube TV, building on our commitment to bring subscribers essential news, sports and entertainment across our vast lineup of channels. Through this partnership, YouTube TV subscribers now have access to Bloomberg TV’s high quality business coverage to help them stay up to date and informed,” said Paul Snow, Head of Media Partnerships at YouTube.
Bloomberg TV features daily flagship news shows including Surveillance, Open Interest, its recently-relaunched Bloomberg Tech show, Balance of Power, The Close, Horizons: Middle East and Africa, Insight with Haslinda Amin, The Pulse with Francine Lacqua, The China Show and Wall Street Week. Since the launch of its Bloomberg Originals content studio and dedicated stream in January 2023, the brand has also developed and hosted 26 original series and feature-length documentaries covering business through the lens of technology, climate, culture and sports. An Optimist’s Guide to the Planet with Nikolaj Coster-Waldau debuted its second season on October 22. The Deal with Alex Rodriguez and Jason Kelly and The Circuit with Emily Chang are in their third seasons, featuring in-depth conversations with newsmaking luminaries. Can’t Look Away, the documentary based on the investigative reporting of award-winning Bloomberg News journalist Olivia Carville, continues to turn heads. And in June, The Future with Hannah Fry and Bloomberg Investigates took home Bloomberg’s first News and Documentary Emmys.
Adding to its existing suite of bureaus and innovative facilities in key markets such as New York, London, Dubai, Tokyo, Johannesburg and many more, Bloomberg Media has recently added new state of the art studios in Seoul and Mumbai, with another opening in Doha soon. Select news content from Bloomberg Live Events, including the upcoming flagship Bloomberg New Economy Forum in Singapore (November 19-21) will be available on BTV+.
About Bloomberg Media
Bloomberg Media It is one of the world’s leading multi-platform media companies for business and finance, reaching 100 million people monthly and drawing on the editorial resources of more than 3,000 journalists and analysts in more than 100 bureaus around the world. Bloomberg Media is the consumer-facing media organization of Bloomberg L.P.
About YouTube TV
YouTube TV is a subscription streaming service that lets viewers watch live and on-demand TV from over 100 channels through a simple and award-winning experience. Viewers have access to local and national live sports, breaking news, shows, movies and more, and can tune in on any screen (phone, tablet, TV, computer). With over 8 million subscribers, YouTube TV offers features such as unlimited cloud DVR storage space, multiview, the ability to view key sports plays, hide spoilers and check out real-time stats.
Press Contacts:
Bloomberg Media:
Brian Strong: bstrong22@bloomberg.net
Robert Koh: rkoh22@bloomberg.net
YouTube TV:
Allison Toh: atoh@google.com