Bloomberg Launches Bloomberg Screentime, a New Digital Hub Focused on the Business of Entertainment

Today, Bloomberg launched Bloomberg Screentime, a new digital content hub on that focuses on the entertainment industry, exploring how the rise of streaming technology and peer-to-peer social networks in the U.S., Asia, and Europe are disrupting the business of entertainment around the world. Visit Bloomberg’s Screentime at

Working with Bloomberg’s expansive network of journalists across its global newsroom, Screentime will center its news and analysis on four main areas: television and movies (the escalation of the streaming TV and video wars), music and podcasting (the rebirth of the music industry through streaming wars, the podcasting boom and the live events industry), esports and video games (the ascension of esports, online gaming and livestreaming), and influencers (the rise of social media influencers as a new category of entertainers and marketers).

In addition to featuring trend stories and narratives, Screentime will cover the biggest news stories of the moment, such as how Covid-19 is currently affecting every aspect of the entertainment industry. Some stories featured on Screentime now include:
Pop Star Power Ranking: a list of the 25 biggest pop stars in the world
How Coronavirus Changed the Way We Watch, Listen and Play
After Coronavirus, Entertainment Will Never be the Same

Key elements of Bloomberg Screentime include a weekly newsletter, the inaugural Pop Star Power Ranking which lists the top 25 pop stars around the world, and integration across Bloomberg’s Business of Sports podcast, Bloomberg Businessweek and Bloomberg’s network of social channels.

Bloomberg Screentime follows Bloomberg’s launch of other niche digital content hubs including Prognosis, Checkout, Future Finance, and Wealth.

As usual, content from Screentime will be available first to Bloomberg Terminal subscribers.