Smarter, faster: Bloomberg Media NewFront is live in 8 cities

Today’s the first day of the 2016 IAB digital content NewFront – and Bloomberg Media’s presentation took place in New York, plus seven more you-are-there experiences around the country. Read on for live-blogged highlights from the event!

Bloomberg Media’s Michael Shane: C-Suite executives 3x more likely to read about tech on

Bloomberg Media’s Chief Operating Officer Jacki Kelley and Chief Revenue and Client Relationships Officer Paul Caine just took the stage – previewing what we’ll see today.