September 16, 2025
Interrogating the role of Corporate Reputation and Brand within global organizations: How are they really defined, how are they measured, how are they funded, and how can media drive their success?
In a world defined by uncertainty, thriving demands more than growth. It requires clear command of both corporate reputation and brand.
In 2024, we set out to understand the foundations of Corporate Reputation and quickly uncovered its deep interplay with brand equity. In our latest wave of research, we explored more closely how these assets complement one another and how marketing and communications leaders view each:
- Geopolitics
- AI readiness
- 24/7 publicity
- Partnerships
READ THE REPORT HERE
This snapshot highlights key findings from our Study.
To access the full report, please reach out to bbg_media@bloomberg.net.
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About Bloomberg Media
Bloomberg Media is the world’s leading multi-platform media company for business and finance, which draws on the editorial resources of more than 3,000 journalists and analysts in more than 100 bureaus around the world. Bloomberg Media is the consumer-facing media organization of Bloomberg L.P.
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