June 16, 2016
“Innovation” and “disruption” are the buzzwords of our era. But companies have always used creative thinking to stay ahead of competitors, find new markets and lead their industries – a fact that has gone unrecognized amid the rapid, astonishing, tech-led changes of the modern era.
With a longstanding belief that promoting creativity is a smart business strategy, Bloomberg set out to investigate the link between creativity and business success. Does performance hinge on creativity? And can the effect be measured to gain a better understanding of how to develop game-changing business cultures?
Data mavens and expert analysts from across several different departments, including Bloomberg Intelligence and Bloomberg Media Data Science, came together this spring to take a close look at these questions. Using both Bloomberg’s unmatched proprietary data and third-party metrics, the group explored connections and principles – considering everything from hiring to strategy to data to UX to marketing. And they came up with thought-provoking ideas that offer a truly unique new lens on the business of creativity.
Those ideas will be unveiled Monday at the Cannes Lions International Festival of Creativity – the global gathering of ad industry executives and influencers – in a presentation and panel led by Bloomberg Media Chief Operating Officer Jacki Kelley. She’ll be joined by a high-powered panel including Paul Sweeney, Bloomberg Intelligence’s U.S. Director of Research (who also leads analysis on the media industry); Y&R CEO David Sable; M:United Managing Director Kevin Nelson; and OMD USA CEO Monica Karo.
If you’ll be in Cannes, RSVP to attend our session at The Girls’ Lounge on June 20th at 3:30 pm – space is limited. If not, we’ll be sharing more next week – bookmark us to get the details!
– Jen Robinson | June 16, 2016