Bloomberg Media maintains top spot in global business video; Brexit vote big driver

Bloomberg Media released the following announcement this morning:

Bloomberg Media maintains the #1 spot in global business video, according to the June 2016 comScore Video Metrix report, business and finance category. Unique viewers increased 26% month-over-month and 41% year-over-year to 23.3 million worldwide. In the UK specifically, unique viewers grew 72.5% month-over-month, with viewers spending an average of 34 minutes watching content, the longest time in its category.

Friday, June 24, 2016, the day Brexit vote results rolled in, generated the most traffic to Bloomberg’s digital platforms since launching the new site design in January 2015 as well as its best video viewership of the year.

“Business and financial professionals are increasingly turning to Bloomberg for smart and differentiated analysis of today’s news and events that impact the global economy,” said M. Scott Havens, Bloomberg Media’s Global Head of Digital. “The investments we are making in our digital video platform, our talented team, and a unique and deliberate multi-platform approach, underscore our belief in the importance of this channel to our viewers and our marketing partners.”

The top performing videos on that day included:

 – Brexit: Winners and Losers
 – David Cameron: Britain Needs Fresh Leadership
 – Britain Votes Leave: Here’s What Happens Next
 – Brexit Aftermath: Three Years of Global Uncertainty
 – Watt: Pound Violence Is Investors Caught on Wrong Side

On Sunday, June 26, 2016, the Live TV audience on was more than double the average viewership. There was also an increase in video clip views on the vote’s impact on everything from the Labour Party’s leadership to oil and gold. Throughout the initial reporting on the Brexit vote, Bloomberg Television had guests including former ECB President Jean-Claude Trichet, former Bank of England Governor Mervyn King, former Federal Reserve Chairman Alan Greenspan, Janus Capital’s Bill Gross, and London Mayor Sadiq Khan.

Other top videos for the month of June included:

 – The Many, Many Myths of Donald Trump
 – Exploding Air Bags and the Biggest Auto Recall Ever
 – How the UFC Became a Multi-Billion Dollar Business
 – How Genetic Engineering Tool Crispr Could Change Humanity
 – Do the Math: An Economist’s Guide to Brexit

Bloomberg Media is the consumer-facing media organization of Bloomberg LP – the world’s leading multi-platform media company for business and finance. Bloomberg Media draws on 2,600 journalists and analysts in more than 120 countries and delivers news across digital, TV, radio, print magazines and live events. Bloomberg Television is available in more than 360 million households worldwide and across more than 70 countries, and is streamed live on the company’s digital and mobile properties, along with Apple TV, Amazon Fire TV, and Android TV.