Bloomberg Media and Twitter lead the future of news at Advertising Week New York

Jen Robinson

Bloomberg Media Chief Executive Officer Justin B. Smith and Twitter Chief Operating Officer Anthony Noto share a unique vantage point as partners building the first live social video breaking news network.

Combining the trusted global news-gathering resource of Bloomberg and the social power of Twitter, the effort sits squarely
at the evolution and convergence of media and technology platforms. Next Wednesday during Advertising Week, Smith and Noto will share invaluable insights gained from their experience in helping to reshape today’s digital news experience.


Bloomberg founder Mike Bloomberg and Twitter founder Jack Dorsey talk with Bloomberg Television anchor Emily Chang at Bloomberg Media’s 2017 IAB Digital Content NewFront. Photo: Jamie Watts/Bloomberg

We’ll capture highlights from their discussion on the future of media and The New News project, if you’re unable to attend.

We’ll also be reporting back from the Bloomberg Media Leadership Breakfast, which opens Advertising Week for the second year in a row on Monday, setting the stage for the week-long industry gathering.

Focusing on the intersection of media and the global economy, the session will feature Bloomberg Intelligence Chief US Economist Carl Riccadonna, who will lead off with a need-to-know briefing on what’s driving the global economy, and an all-star panel of industry leaders.

GE CMO Linda Boff, Ford Chief Brand Officer Musa Tariq, CA Technologies EVP & CMO Lauren Flaherty, and SSGA CMO and Senior Managing Director Stephen Tisdalle will sit down with Bloomberg Media Chief Revenue Officer Keith Grossman and Riccadonna to share an expert view of what’s coming next amid a rapidly evolving media landscape.

Advertising Week New York begins Monday, September 25 and continues through September 29. Learn more about Advertising Week and sign up to attend. Here’s the lineup of Bloomberg Media events:

Monday, 9/25, 8:00AM ET
Bloomberg Media Leadership Breakfast

Special Event, by invitation only + Platinum & Super Delegates. Register.

Wednesday, 9/27, 3:30PM ET
Bloomberg & Twitter: The New News

Seminar event, Future of Media track. Register.


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