Bloomberg launches first fixed income investing resource

Jen Robinson

The fixed income market has tripled in the last three years, and shows no signs of stopping. Investors are increasingly seeking new ways to access that market, whether they embrace passive investing or pursue more active products and strategies. That’s more difficult than simply buying shares – and there hasn’t been a definitive information source to help them do it. Until now.

This August marked the launch of the multimedia Bloomberg Fixed Income Exchange – known as The FIX – across Bloomberg’s digital universe. It’s a unique space for investors to learn more about the global fixed income market, which now dwarfs the equities market in size, but is vastly more complex to understand.

The FIX multimedia experience connects with audiences across Bloomberg digital environments.

The enhanced transparency around bonds and other debt-based securities The FIX offers comes as an unprecedented generational wealth shift happens in the U.S. About 10,000 baby boomers reach retirement age every day – and that will continue to for the next several decades. The more-predictable returns of fixed income form the bedrock of many retiree investing plans – versus putting money into the more-volatile stock market. That means demand for fixed income investments is likely to sharply increase.

That, in turn, means professional money managers and individual investors alike need to be smart about fixed income as never before. The FIX helps them do just that – from explaining key market drivers to exploring the newest ways to access the market, including products like ETFs, derivatives and others.

The FIX draws on both Bloomberg’s deep-rooted expertise in the bond market and on the Bloomberg Barclays Indices, which are the investing world’s most widely used tools for benchmarking,” said Bloomberg Global Chief Revenue Officer Keith Grossman. “That’s allowing us to fill a critical need for a better platform to educate business and finance-focused audiences across the board, from institutional investors to financial intermediaries to affluent individuals. And we’re delighted to have PIMCO as our launch sponsor. ”

Cathleen Stahl, Managing Director, Global Head of Marketing for PIMCO, added: “PIMCO is thrilled to sponsor the FIX, which shares our vision of helping investors make well informed decisions about their fixed income investments. As one of the world’s premier fixed income investment managers, PIMCO is committed to using our time-tested investment process to find the best opportunities in every market environment so we can help clients achieve their long-term investment goals.”

The FIX brings together an abundance of intelligent, bond-focused content from across Bloomberg’s multimedia universe. Dedicated markets reporting delivers the latest need-to-know news, while a graphics-heavy section on the basics helps investors unpack topics like reading the Fed tea leaves and where to invest right now. A real-time rates and bonds tracking tool keeps investors up-to-the-minute wherever they are.

Investors can freely access live-streamed and on-demand fixed-income focused video across platforms.

Live-streamed and on-demand video from Real Yield, Bloomberg’s weekly fixed-income television show hosted by Jonathan Ferro, delivers thought-leading interviews with fixed income and credit leaders from global financial institutions, illuminating the most consequential developments in the marketplace. A new Bloomberg Radio show offers a weekly Q&A with Simon Ballard, Bloomberg News’s global credit and bonds strategy lead based in London.

Additional elements include markets-focused podcasts such as the daily P&L and in-depth analysis from  markets-focused reporting teams. The Weekly Fix, a new dedicated newsletter, launched this month as well – and new digital videos and data visualizations are set to launch in coming months.

| Visit The FIX