October 27, 2020
Q: What are you proudest of from year one?
A: What’s most impressive about the first year of Bloomberg Green is that a majority of it has come to life in a post-Covid world. We launched on January 21, less than two months before all of our worlds changed. We had so many grand plans for this brand, and it’s incredible to see that those plans did come to fruition and that Bloomberg never wavered from its commitment.
Our amazing editorial team produced a brand new sustainably-printed magazine entirely from home. Our Bloomberg Live team pivoted plans for an in-person summit into a week long virtual festival with an incredible lineup of speakers. The new reality we are living in afforded us the opportunity to bring in speakers and attendees from around the world, which showcased how truly global Bloomberg Green has become.
Seeing the way our team has pivoted to make Bloomberg Green a reality and being able to meaningfully collaborate with all of our Founding Partners–Amazon, HP, JLL, Tiffany & Company, PGIM–during a pandemic has been phenomenal.
Q: What can readers expect from Bloomberg Green in 2021?
A: For 2021, we’re excited to continue building the Bloomberg Green brand and to take advantage of all the platforms we’ve developed. Less than a year ago, all of this was theoretical. We wanted to create a digital site, a newsletter, a TV show, live events, radio segments and podcasts — and now it all exists, and we’re able to see our audience engagement continue to grow.
We’re also looking forward to continuing to work with our incredible partners. We spanned industries and created a real commitment to advance climate solutions and climate journalism. It’s been great to work with them through our unique partnership model that aims to bring change in an area that’s so fundamental to the existence of the planet and the future of our lives.