April 3, 2018
Singapore, April 4, 2018 – Bloomberg Media Group today announced the appointment of Mike Jackson as Managing Director, Sales in Asia Pacific. In this role, Jackson will be responsible for advertising sales strategy in the region across Bloomberg’s multi-platform, integrated offerings. Based in Singapore, Jackson will manage Bloomberg Media Group’s APAC sales organization, overseeing cross-platform sales initiatives to a wide range of clients.
Under Global Chief Commercial Officer Andrew Benett, Bloomberg Media Group is transforming its business model to an integrated marketing services and consulting entity, delivering business solutions to brands that are driven “from and for” Bloomberg’s highly influential audience across six complementary pillars: business and brand consulting, audience insight and development, marketing strategy, integrated marketing communications, corporate communications and content marketing organizational design. Bloomberg Media Group’s unique global model, a first of its kind in the media and publishing landscape, builds on the organization’s audience insights to deliver the smartest, business driven solutions for clients.
Mike brings with him more than 20 years of experience in the media, advertising and content industry, most recently as Managing Director of MEC Wavemaker, where he was responsible for delivering format and platform-neutral content solutions for clients across Asia as part of a broader communications strategy. Prior to his last decade in Asia, he spent five years as a managing partner at Mindshare Europe. Jackson is replacing Mark Froude, who will be leaving Bloomberg in early April to move back to New Zealand.
“We would like to thank Mark for his leadership and contribution for the past eight years, transforming how we sell, market and engage with clients through more integrated marketing solutions. We will miss Mark and we wish him the very best for his future endeavors,” said Parry Ravindranathan, Managing Director, International, Bloomberg Media Group. “As we continue to focus on innovation-led growth, we are very pleased to welcome Mike Jackson, who will add tremendous value to the momentum of our media business across Asia Pacific.”
Keith A. Grossman, Global Chief Revenue Officer, Bloomberg Media Group, said, “Asia is integral to our global media business and, with Mike coming on board, we will continue to show our commitment to this region by innovating our way forward and creating compelling experiences for both consumers and advertisers.”
Bloomberg Media Group, the consumer-facing media organization of Bloomberg LP, is the leading global business and financial media company reaching a premium audience of more than 80 million consumers. With over 2,700 journalists and analysts across 120 countries, Bloomberg Media Group connects influential audiences to news, ideas and intelligence across every platform: digital, TV, radio, print and live events.
Bloomberg, the global business and financial information and news leader, gives influential decision makers a critical edge by connecting them to a dynamic network of information, people and ideas. The company’s strength – delivering data, news and analytics through innovative technology, quickly and accurately – is at the core of the Bloomberg Terminal. Bloomberg’s enterprise solutions build on the company’s core strength: leveraging technology to allow customers to access, integrate, distribute and manage data and information across organizations more efficiently and effectively. For more information, visit www.bloomberg.com or request a demo.