August 24, 2016
New York, NY, August 24, 2016 — Bloomberg Media today announced the appointment of Michelle Lynn as Global Head of Data Science and Insights. In this new position, Lynn, currently Chief Insight Officer for Dentsu Aegis Network, will be responsible for leading Bloomberg Media’s data and insights initiatives to drive innovative solutions for advertising clients. She will manage Bloomberg Media’s data and research teams globally, providing a new layer of intelligence to stimulate revenue growth. Lynn starts on September 6th and will be based in New York.
“Bloomberg’s heritage is rooted in data, and as we continue to build the leading global business and financial media company while achieving double digit revenue growth, the next step of our mission is to fully harness the resources of this organization to deliver exceptional solutions for our partners,” said Bloomberg Media Chief Operating Officer Jacki Kelley. “Michelle’s significant experience in data strategy and her agency perspective will bridge this gap, allowing us to infuse a new level of intelligence for our clients.”
“I’ve always admired Bloomberg for its tremendous talent and unparalleled access to proprietary data and analytics,” said Lynn. “Bloomberg Media has a massive opportunity to leverage this data to create industry-leading products in partnership with clients, and I could not be more excited to lead this important effort.”
As Chief Insight Officer at Dentsu Aegis Network, Lynn oversees all insight, research and data analytics for existing clients and new business pitches, while driving thought leadership and agency point of view on audiences and data strategy. Lynn has had a long career at Carat, the global media agency network, where she started in 1998. Prior to being promoted to Chief Insight Officer at Dentsu Aegis Network, she was Executive Vice President and Managing Director of Carat Insight & Intelligence and Vizeum Insight & Intelligence, where she contributed to the agency’s revenue gains through new business and organic growth. Lynn began her career at Media Buying Services and Saatchi & Saatchi.
Bloomberg Media is the consumer-facing media organization of Bloomberg LP – the world’s leading multi-platform media company for business and finance. Bloomberg Media draws on 2,600 journalists and analysts in more than 120 countries, delivering news across digital, TV, radio, print magazines and live events.
Bloomberg, the global business and financial information and news leader, gives influential decision makers a critical edge by connecting them to a dynamic network of information, people and ideas. The company’s strength – delivering data, news and analytics through innovative technology, quickly and accurately – is at the core of the Bloomberg Professional service, which provides real time financial information to approximately 325,000 subscribers globally. For more information, visit www.bloomberg.com or request a demo.