April 30, 2018
Series explores how artists around the world are adopting technology in their art form
April 30, 2018, Seoul, New York – Bloomberg Media Group today announced a three-year extension to a global partnership with Hyundai Motor Company with the launch of a new digital video series, ART + TECHNOLOGY. The series, featuring a line-up of global artists who are founding a new genre using technology in their art form, will include a total of 108 episodes produced over the next three years. Bringing art and technology to life, the soundtrack for the series will be created entirely by artificial intelligence, produced by music partner, Jukedeck, a UK-based AI-music startup.
ART + TECHNOLOGY will stream globally on Bloomberg’s digital platforms via Bloomberg.com and the Bloomberg mobile app. Designed and produced for digital, each 3-4 minute documentary-style episode will profile a new artist, highlighting the latest technologies such as artificial intelligence, data, virtual reality and 3D printing. Featured artists include Ross Goodwin, Memo Akten and Refik Anadol. ART + TECHNOLOGY follows the critically acclaimed, ‘Brilliant Ideas’ television series, created in partnership with Hyundai Motor.
“Hyundai Motor and Bloomberg share a commitment to the arts, so we’re thrilled to continue our partnership to showcase the industry’s best creativity and innovation,” said Justin B. Smith, CEO of Bloomberg Media Group. “With Bloomberg’s ability to create unique, compelling content, coupled with our global, multi-platform media offering, ART + TECHNOLOGY will inspire Bloomberg’s influential audience who are deeply interested in the intersection of art and technology.”
Wonhong Cho, Hyundai Motor Company Chief Marketing Officer, said, “We are excited to partner with Bloomberg Media Group again on an exciting new series that speaks to both of our businesses. We have always been a strong supporter of the Arts globally and our commitment is a reflection of our values fostering innovative thinking and technology. Together with Bloomberg Media Group, we hope to accelerate many possibilities and inspiration in the future era of art and technology.”
Viewers can watch ART + TECHNOLOGY starting today, May 7th on bloomberg.com/ad/hyundai/ArtandTechnology.
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About Hyundai Motor Company
Established in 1967, Hyundai Motor Company is committed to becoming a lifetime partner in automobiles and beyond. The company leads the Hyundai Motor Group, an innovative business structure capable of circulating resources from molten iron to finished cars. Hyundai Motor has eight manufacturing bases and seven design and technical centers worldwide and in 2017 sold about 4.5 million vehicles globally. With more than 110,000 employees worldwide, Hyundai Motor continues to enhance its product line-up with localized models and strives to strengthen its leadership in clean technology, starting with the world’s first mass-produced fuel cell electric vehicle and IONIQ, the world’s first model with three electrified powertrains in a single body type.
More information about Hyundai Motor and its products can be found at:
Hyundai Motor has been supporting art projects driven by long-term partnerships with global museums – the National Museum of Modern and Contemporary Art, Korea, Tate Modern and the Los Angeles County Museum of Art – since 2013. This new initiative brings together organizations with the shared vision of offering better access to experiencing art. In partnership with museums, Hyundai invites audiences to explore the unique values of art through inspiring exhibitions and exciting programs. Hyundai is also partnering with global media group Bloomberg to produce a digital series “Art + Technology” showcasing artists who harness technology for the creation of their work.
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